SaveTogether by UBank
SaveTogether is a group savings product offered by uBank, a South African financial service provider. The aim of the campaign is to encourage a younger audience to consider, and open up group saving accounts such as stokfels. ‘Modernising the stokfel’ was a departure point for the concept. The settings and models in the imagery are trendy and contemporary, yet also have a traditional African feel added by visual cues such a doek. This all communicates that times might have changed, but the principle of ‘Ubuntu’ is still relevant, especially when it comes to saving financially towards a common goal.
